Rocco opens his merch store with ‘rocco thinks u rock’

Rocco has opened a merch store at shop.rocco.cool, launching with a "rocco thinks u rock" design shot in New York.

The drop lands a few weeks into the run of his EP "A Comedy Romantic (Act. 1)," the romantic-comedy-inspired world the Filipino-American singer-songwriter has been building across singles, an episodic video series and now a shop of his own. The announcement drew more than 6,000 likes.